Paid Media Specialist

Job Description:

We are looking for an experienced Paid Media Specialist with a strong sense of ownership and willingness to get things done. The ideal candidate would have at least 2 years of experience working with digital advertising channels such as Google Ads, Meta Ads, LinkedIn Ads, etc., and is also familiar with Google Analytics 4 and GTM platforms. Previous experience in B2B advertising is highly advantageous. 

Key Responsibilities:

• Plan, create, and manage paid advertising campaigns across a variety of channels for existing and new clients
• Write, manage, and optimize effective ad copy
• Actively measure and execute A/B split testing to ensure optimal campaign performance
• Set up Conversion Tracking & Retargeting Pixels
• Track, analyze, and report results and key metrics to the team and the clients
• Active engagement with the wider team on projects and strategy development

What we expect:

• Minimum 2 years of experience working with paid advertising channels (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
• Understanding and experience with Google Analytics 4, GTM, and other digital marketing software/tools
• Experience in managing budgets for digital advertising campaigns
• Ability to forecast, plan and execute digital advertising strategies
• Fluency in English – written and spoken
• Experience with B2B advertising is an advantage
• Pro-active personality with a positive attitude and ability to actively participate in team projects

What we offer:

We offer a friendly work environment where your ideas are welcomed, and your proactivity is rewarded. Also, we believe that everyone has a different productivity pattern, therefore we offer flexible working hours and an opportunity to select your preferred location to get the job done.  We also believe that spending time as a team is the best way to boost our cooperation, therefore we offer fully paid workations where we share our professional knowledge and achievements in the daytime and have dinner with some karaoke twist by the beach in the evening.

• Work from anywhere 24 days per year
• Work from home 120 days per year
• One personal day off per quarter
• Semi-flexible working hours
• Learning budget for your professional growth
• Projects with international clients from the US and Europe
• Teambuilding activities
• Fully paid workations
• A fridge full of snacks
• Friday quizzes to win a Wolt voucher
• Health insurance (after completing the trial period)
• Professional growth opportunities

Salary €1800 - €2700 (gross) depending on your experience